Definitely agree, this announcement should have been about giving "extended LTS" status to 10.04, not 12.04 .
Yes, businesses care about stability and solidity over gimmicks, they just want the stuff to work. So full marks to whoever decided that Ubuntu needed to do more to encourage business uptake, and that businesses wanted consistency and stability rather than a steady stream of revisions, and also full marks for persuading Canonical that they needed to introduce five-year support on selected business-friendly versions, so that when businesses found a version that they really liked, they could stick with it for a while.
So "exLTS" for 10.04 could actually have been a brilliant move, and silenced the critics (Hate Unity? Just use 10.04 exLTS and shut up) ... but they again managed to screw it up.
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This *could* have been an announcement saying:
"Dear businesses, we know what you are looking for in an operating system, and we know that you've been a bit apprehensive about our new Unity interface, but worry not - just for you, we've launched a special "Ubuntu for Business" initiative that isolates you from all these worries by taking the last LTS verison of Ubuntu that you really liked -- 10.04 -- and extending its support to a full five years! So you still have a simple, intuitive, familiar drop-in replacement for XP that runs on old hardware and that your employees can pick up quickly without needing lots of expensive retraining. It's been running live in businesses for over a year and a half now, so you know it's solid and reliable, and that there are no hidden issues or problems. We've now removed the last obstacle to your organisation doing a full install of Ubuntu, so you can start rolling it out tomorrow. Rejoice!"
... but it somehow ended up as an announcement saying:
"Dear businesses, we know that this is a critical time for you, as you decide whether to buy a whole stack of Win7 licenses before Microsoft try to foist Win8 on you, and we'd like to offer you an impressive alternative. But unfortunately we don't have one. In fact, we don't have anything for you at all."
" We *do technically* still have version 10.04, but support for that is about to stop in a few months, so you can't implement that in your business as a long-term solution, and you probably don't want to touch v11.04 with a bargepole, because it was a buggy experimental development version. So, because we know that you value mature, tried-and-tested solutions, we'd like to offer you v12.04, which is our recommended "extended LTS" business release, with five-year support. "
" ... Unfortunately, it's not *yet* a tried and tested solution. In fact, we haven't actually finished writing the thing yet, and it's not scheduled for first release until next year ... and because you probably have a policy of not installing new operating systems until they've been tested for six to eight months to find all the bugs, that probably means that you won't be taking 12.04 seriously as a large-scale rollout until nearly 2013. Which means that by then you'll have already bought a stack of Win7 licenses to make sure that you have continuity of supply before Win8 replaces it, so you won't be interested in Ubuntu again until *those* machines need replacing, which is, what, another three to five years, giving us ... 2015? 2017? "
" Anyway, when that time eventually comes around, we hope that you'll still remember us, and not draw too many adverse conclusions over the fact that when you actually needed our product, we had nothing suitable to offer you, because we preferred to promote a product that wasn't yet finished, at the expense of a product that did everything that you wanted, but which we no longer wanted to support. "
"PS: We hope that you business users like our new interface, specially optimised for low-resolution 16:9 widescreen netbooks and embedded TV set media-centre software. Because with 12.04, that's what you've got. Enjoy! "