@smoker - no I wouldn't get at *all* sick of looking at white... I am sure I'd get sicker of looking at a MacBook that I knew looks like any other machine, by colour, *and* being fed up with that would only be compounded by knowing I was enough of a sucker to pay £90 *more* just for a *colour*!
anyway, isn't 'black' the new 'white', lol,
uhmmm.... no. Black is black, white is white, so don't get confused! :D
White is beautiful:
1/ White signifies Apple product design
2/ Whatever reasons and "maybes" are given, it is fact that black *will* attract fingerprints more than white. Have you thought about the microscopic, grease trapping pits within the matt surface?. Why do you think people generally choose *smooth* worktops in kitchens?... because they clean easier. The contrast of shiny greasy fingerprints, glistening in stark contrast against a dark background, is going to show up much more than *any* white *gloss surface!.
3/ Have you *ever* tried shopping for *black* Apple accessories??. I wish you all the best in finding them!.
I do wish people would think about the science behind the technology they are talking about - imagine a shiny WHITE grand piano, and then imagine a shiny *black* grand piano.... can you visualise that?... RIGHT!.
Scientific fact: White reflects light, black absorbs light. Therefore, if you have a fingerprint upon a black surface, most of the ambient light is going to be absorbed *except* for the greasy shiny fingerprint that you all speak of - that is going to *refelect* light back.
Now imagine picking up a shiny white gloss MacBook... so white and so shiny, that almost *all* light is reflected back off it. *Why* do you think the "sheep in a snowstorm" analogy is used so much?... objects made of white, surrounded by the same (or very close) colour, are going to be very hard to find, due to their reflections being camoflaged by the incredibly reflective surroundings (the colour white).
It is a VERY high contrast ratio between a nice shiny fingerprint, and a black surface, but the contrast between a shiny fingerprint and a shiny *white* surface is going to be almost undetectable, unless you looked *REALLY* closely at the surface.
In the same respect, if you scratched the *white* Macbook, you'd probably not even notice much, because you'd have a white scratch upon a white surface. I do wish people would *think* about such statements!. :D